Title Distinction Client Ryan Seacrest Type Marketing Campaign Year 2016
With collaborative efforts between Ryan Seacrest and Randa Accessories, the execution of this campaign featured a series of promotional materials for Macy's Front Row. Hashtags were used throughout the campaign in order to encourage interaction amongst a social and interactive audience.
The Ryan Seacrest brand offers a deep, rich and elegant tone which seamlessly embodies the young professional entrepreneur. The models seen throughout the campaign were photographed in the Dumbo region of Brooklyn, a highly recognized area for start-ups and developing businesses in New York City.
Interviews were conducted and allocated through various social media platforms, spanning to over 2.7million spectators. To listen to the video, click the above tablet or go here.
