In partnership with Cambridge University Press, Discovery Education has developed a series of 96 interactive readers (in both digital and physical formats) to assist students in learning the English language. What you see above are a few of these readers, followed by marketing materials to support the initial launch (This including posters, lesson plans, iPad Stands, presentations, sales kits, etc). This was an amazing opportunity that allowed me complete autonomy for branding, along with the development of. What You Get: My apologies, this product is not sold globally and is restricted to viewing.
New York Blood Center
Campaign concept designed for New York Blood Drive. The challenge was to find a way to inspire a heavily materialistic youth/audience, by relating fashionable items to every-day circumstances of those in need. What are displayed are shoes from a diverse audience (men, women and children) with alternate backgrounds/professions (businessman, professor, model). Written below each shoe is a story of someone who had previously donated blood, and reasons as to how they came about the decision. The campaign slogan, "If the shoe fits, donate." calls forth for any individual that may have experienced a similar situation or has purchased a pair of shoe themselves (via packaging). What you get: Click here to view the email.
Designed promotional collateral for artist known as Di'Ja. The first single, "Private Show" has a pop-like rhythm accompanied by lyrics that are simultaneously seductive yet classy. This concept was maintained throughout her single cover and online campaign. "Dan'iska" is her second releasing, to which the use of social media was heavily prominent. For her single entitled, "Hold On" possess a more friendly approach, to which the song touches on one's faith and ability to prevail despite current pandemonium. What you get: Click here to listen to Di'Ja's single, Private Show (Urban, pop musician) on iTunes. Click here to listen to Di'Ja's dance single, "Dan'iska (Rude Boy)."
McGraw Hill Connect ESL
Being in a current partnership with McGraw Hill, I was placed in the position to maintain McGraw Hill's branding and create print promotional pieces for their product, Connect. The newly revamped logo represents their merging with Cambridge University Press, ESL. What You Get: Click here to view McGraw Hill's Connect website.
Developed branding for the Fourth Edition of Interchange (sold by Cambridge University Press). This branding was then executed on various marketing materials such as advertisements, flyers, brochures to complete one substantial campaign for the new edition. What you also see above are internal pieces, such as sales kits and correlation guides, which were distributed to sales reps throughout the world. Branding never stops at the consumer. What You Get: (TBD)
Above are concepts of Lego posters (renderings). The task at hand revolved around the idea of a message without the use of words. What you get: Click here to view the fourth and final one.
Designed the logo for Honest Green Wholesale. This logo has been used on letter heads, business cards, and displayed throughout the website. What You Get: Click here to view the website (Recently updated in March, 2014).
Wayne T Jones
Emphasizing his style of cartoons/illustrations, I included several elements of which may be seen throughout comic books. The icons, grid and typography reflect that idea as well. This is the website for New York illustrator, Wayne T Jones. What You Get: Click here to view this website live.
Baker By Nature
Designed logo and branding for Baker By Nature (a blog dedicated to baked goods). I've implemented this branding throughout print and web collateral. What You Get: Click here to view seasonal banners for Baker by Nature.
and maintained brand of the company Green Irene. Designed various
works including flyers, catalogs, postcards, emails, package labels,
ads and also designed company's website. What you get: Click here to learn more about the Green Irene Enzyme Cleaners.
Grammar and Beyond
Created branding for Cambridge's title, "Grammar and Beyond." Above are various forms of marketing collateral to support the campaign. From brochures to sales kits, postcards, sign-up newsletter boxes, e-mailings, etc. This successful marketing campaign had broken records for the most e-mail sign-ups, as well as attendants in webinars. What you get: View one of the monthly Grammar and Beyondnewsletters (html email formatted).
Breast Cancer Awareness
This is an executed concept promoting
Breast Cancer Awareness month. Encompassing organic fruit with
in-organic and man-made materials to represent getting an exam (which
involves machinery) for a naturally developed tissue (in both male
and female anatomy). This is all apart of the “Be Smart”
Campaign, which took place at NYIT during October and was on display
in 2011 throughout the campus. What you get: Click here to see one more.