Being in a current partnership with McGraw Hill, I was placed in the position to maintain McGraw Hill's branding and create print promotional pieces for their product, Connect. The newly revamped logo represents their merging with Cambridge University Press, ESL. What You Get: Click here to view McGraw Hill's Connect website.
Designed promotional collateral for artist known as Di'Ja. The first single, "Private Show" has a pop-like rhythm accompanied by lyrics that are seductive yet classy at the same time. This concept was maintained throughout her single cover, and online campaign. "Dan'iska" is her second releasing, to which the use of social media was heavily prominent. What you get: Click here to listen to Di'Ja's single, Private Show (Urban, pop musician) on iTunes. Click here to listen to Di'Ja's dance single, "Dan'iska (Rude Boy)."
In partnership with Cambridge University Press, Discovery Education has developed a series of 96 interactive readers (in both digital and physical formats) to assist students in learning the English language. What you see above are a few of these readers, followed by marketing materials to support the initial launch cam. This was an amazing opportunity that allowed me complete autonomy for branding, along with the development of. What You Get: My apologies, for this product is not sold globally and is restricted to a range of spectators.
Developed branding for the Fourth Edition of Interchange (sold by Cambridge University Press). This branding was then executed on various marketing materials such as advertisements, flyers, brochures to complete one substantial campaign for the new edition. What you also see above are internal pieces, such as sales kits and correlation guides, which were distributed to sales reps throughout the world. Branding never stops at the consumer. What You Get: Visit Interchange Fourth Edition website for more information.
Designed the logo for Honest Green Wholesale. This logo has been used on letter heads, business cards, and displayed throughout the website. What You Get: Click here to view the website (Recently updated in March, 2014).
Above are concepts of Lego posters (renderings). The task at hand revolved around the idea of a message without the use of words. What you get: Click here to view the fourth and final one.
Wayne T Jones
Emphasizing his style of cartoons/illustrations, I included several elements of which may be seen throughout comic books. The icons, grid and typography reflect that idea as well. This is the website for New York illustrator, Wayne T Jones. What You Get: Click here to view this website live.
Gbe Si Le
Designed single cover for artist "Poe." Client requested bold type inspired by hip hop artist, Drake. With that, I designed what you see above, incorporating lyrics from Poe's single within the background. The color scheme delivers emphasis on the soothing rythm of the song. What you get: Click here to listen to and read reviews of "Gbe Si Le (Put it Down)" by POE.
and maintained brand of the company Green Irene. Designed various
works including flyers, catalogs, postcards, emails, package labels,
ads and also designed company's website. What you get: Click here to learn more about the Green Irene Enzyme Cleaners.
Breast Cancer Awareness
This is an executed concept promoting
Breast Cancer Awareness month. Encompassing organic fruit with
in-organic and man-made materials to represent getting an exam (which
involves machinery) for a naturally developed tissue (in both male
and female anatomy). This is all apart of the “Be Smart”
Campaign, which took place at NYIT during October and was on display
in 2011 throughout the campus. What you get: Click here to see one more.
Grammar and Beyond
Created branding for Cambridge's title, "Grammar and Beyond." Above are various forms of marketing collateral to support the campaign. From brochures to sales kits, postcards, sign-up newsletter boxes, e-mailings, etc. This successful marketing campaign had broken records for the most e-mail sign-ups, as well as attendants in webinars. What you get: View one of the monthly Grammar and Beyondnewsletters (html email formatted).
Baker By Nature
Designed logo and branding for Baker By Nature (a blog dedicated to baked goods). I've implemented this branding throughout print and web collateral. What You Get: Click here to view seasonal banners for Baker by Nature.