Choose Your Vacation. Type UX + Interactive Experience Client Nativo, Inc Brand Visit St. Pete Clearwater | Live View 🖥 ..

Collaborating with Nativo, St. Pete Clearwater had a straightforward goal: They wanted to present themselves as the top vacation destination by using engaging and personalized content. In their industry, there was a growing trend of using questionnaires to understand user interests through a series of fun assessments, which would then guide them to a helpful trip planning guide.

Alongside the interactive experience, they also distributed a media kit that included branding guidelines through various social media and paid advertising channels. All of these efforts were amplified using Nativo's patented technology, reaching out to more than a thousand different destinations.

This style of editorial content, when placed within contextually-relevant environments, played a significant role in raising awareness and encouraging meaningful interactions. The incorporation of striking images, engaging video content, and dynamic animations captured user interest right from the introduction, resulting in an impressive 54% completion rate – a notably high achievement within the targeted demographic.

During developmental stages of wireframing, multiple layouts and engagement strategies were rigorously tested to measure response rates and times. Interestingly, the high-fidelity wireframes displayed above didn't make the cut for the final release, as they led to lower click-through rates (CTR) and reduced outbound activity.

Nonetheless, the outcomes of this endeavor turned out to be quite successful. It not only raised awareness and drove traffic to the website but also played a significant role in refining St. Pete Clearwater's understanding of their user and consumer base. Approximately 40% of users expressed their intent to plan vacations primarily centered around food/entertainment, and outdoor adventures.

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