HSA Loyalty Reward Program. Type CRM + Email Marketing Client Health E-Commerce Brand HSAStore.com | View HSA Rewards Program 🖥 .

In order to develop a unique experience that possessed qualities of the commerce platform, branding elements were extracted to maintain consistent verbal and visual cues. These cues help to retain the authentic representation that is of HSAStore.com.

Photographic representations depicted delight within natural environmental spaces, which were quite similar to the brands demographic. These images were often paired with verbal queues that informed the consumer of balances and possible upgrades.

To encourage the growth of points within a users balance, triggered emails based on the consumers browsing history, were sent directly to their inbox, populating them with relative content associated to their engagement.

This tactic informed users of how many points they would acquire if they were to purchase the items they showed interest, encouraging them to pick up where they left off in the experience in order to drive further conversion.

The Rewards Email Program is an extensive collection of direct to consumer communication, sent on a frequent basis to inform, educate, delight and inspire engaged customers. Those who are not associated with the HSA Perks Program were also encouraged to join through targeted campaigns via SMS, email and on-site.