This augmented reality poster serves as a promotional piece for Cambridge's new series, THiNK. When this A4 poster is activated by a tablet or mobile device, it becomes an interactive experience for its viewer. This piece acts as a lesson tool for ESL educators in the classroom. Collaborating with designers Alice Smith and Jeremy Vey from the United Kingdom, this poster successfully launched in 2016 as the first augmented reality piece for the series.
Client Cambridge University Press Year 2016