Campaign Consistency (with Interchange Four) by Pamela Green

Interchange Tri-fold brochure, 2014

Interchange Tri-fold brochure, 2014

Many of you have seen my marketing campaign for the launch of Interchange Fourth Edition, and many of you have not. When a product launches, it is best to provide your audience with as much information as possible–in a diverse amount of ways (word of mouth, print, web, etc). But whose to say that your product begins and ends with launch material?

Throughout ANY products existence, it is our role as marketers to develop alternative strategies to maintain customers interest. What you are seeing here is a continuation of marketing materials through print. This brochure is the third one produced for the campaign, and has shifted apart from the basic saddle stitched piece. This is specifically designed for college professors–in order to freshen their knowledge of various components that Interchange offers.

[Note: This is not the only piece I have designed for Interchange since its launch in 2013. It's actually one of DOZENS including emails, display stands, etc.]

Have you noticed that within each designed piece, there is a consistent look and feel to it? Whether it may be the colors used throughout, the typography, the images, the grid structure, etc. ALL of what you see is practically the 'brand' of the product. This gives our product a unique look that is recognized throughout the world.

If you're curious about the other side of this piece, or would like to see more... shoot me an e-mail. I will be happy to show you!

Take care,


Holiday Update 2014! by Pamela Green

Hello Everyone,

I do hope you have enjoyed your holidays... time seems to breeze on by with every passing year. Sigh* I just hope you all manage to make the most of every moment you breathe, and not live life to simply exist. As we all know, life is not about existing, its about making each day a memory. Sounds bogus and maybe a bit cliche("Each day Pam? That's impossible.") –but seriously, if you're not stepping outside of the box or doing something you've never done before at least every 2-4 months, you're not taking advantage of what this world has to offer.

I know for some times have been difficult... it's hard to maintain true happiness when you have financial obligations, sick relatives, and a hindered heart. I know at times you may feel completely hopeless and that you are at world's end. Just remember there is no end to Earth. It is not flat, nor is this planet black and white. This planet its a revolving element which constantly provides new opportunities (in time). I promise you with continued effort, patience and a positive mindset you WILL be given something. There is no end/limit to what you can do... you just have to believe in it. It will happen...

[But, moving along]

Just wanted to give you guys a sneak peak of some things I've been working on, and what to expect in the upcoming year. You'll be seeing some marketing materials I've designed for Discovery, as well as some freelance works (invitations, logos, website modifications, branding) and maybe some sketches. If these works do not make it on my portfolio page/homepage I'll be sure to post them here. Free of course, for you to comment a critique.

With all else, take care!