Title   Advanced Grammar in Use    Client   Cambridge University    Type   Art Direction, Marketing Campaign, UI/UX Design    Year   2015
       
     
AGIU_image_1.jpg
       
     
  Developed the art direction for   Advanced Grammar in Use  , an educational literature that provides assistance to students learning the English language. Maintaining an elegant and professional appearance for an adult academic audience, this   campaign provides the product with numerous marketing materials in support of its new third edition. 
       
     
 Color palette and typeface.
       
     
 Email campaigns were designed to be responsive for mobile and tablet devices.
       
     
 User journeys and wireframes were executed for the product's digital tour. This   digital sampler   includes walkthroughs, spreads and activities which aided high value opportunities. 
       
     
 The campaign is also reflected on Cambridge's website through digital advertisements and banners. 
       
     
  Title   Advanced Grammar in Use    Client   Cambridge University    Type   Art Direction, Marketing Campaign, UI/UX Design    Year   2015
       
     

Title Advanced Grammar in Use  Client Cambridge University  Type Art Direction, Marketing Campaign, UI/UX Design  Year 2015

AGIU_image_1.jpg
       
     
  Developed the art direction for   Advanced Grammar in Use  , an educational literature that provides assistance to students learning the English language. Maintaining an elegant and professional appearance for an adult academic audience, this   campaign provides the product with numerous marketing materials in support of its new third edition. 
       
     

Developed the art direction for Advanced Grammar in Use, an educational literature that provides assistance to students learning the English language. Maintaining an elegant and professional appearance for an adult academic audience, this campaign provides the product with numerous marketing materials in support of its new third edition. 

 Color palette and typeface.
       
     

Color palette and typeface.

 Email campaigns were designed to be responsive for mobile and tablet devices.
       
     

Email campaigns were designed to be responsive for mobile and tablet devices.

 User journeys and wireframes were executed for the product's digital tour. This   digital sampler   includes walkthroughs, spreads and activities which aided high value opportunities. 
       
     

User journeys and wireframes were executed for the product's digital tour. This digital sampler includes walkthroughs, spreads and activities which aided high value opportunities. 

 The campaign is also reflected on Cambridge's website through digital advertisements and banners. 
       
     

The campaign is also reflected on Cambridge's website through digital advertisements and banners.