Title Advanced Grammar in Use Client Cambridge University Type Art Direction, Marketing Campaign, UI/UX Design Year 2015
Developed the art direction for Advanced Grammar in Use, an educational literature that provides assistance to students learning the English language. Maintaining an elegant and professional appearance for an adult academic audience, this campaign provides the product with numerous marketing materials in support of its new third edition.
Color palette and typeface.
Email campaigns were designed to be responsive for mobile and tablet devices.
User journeys and wireframes were executed for the product's digital tour. This digital sampler includes walkthroughs, spreads and activities which aided high value opportunities.
The campaign is also reflected on Cambridge's website through digital advertisements and banners.